Rune Syversen

This month’s issue of Executive Perspective features Rune Syversen, Founder and CEO of Crayon Group. The company is a leading provider of software asset management, cloud and volume licensing, and associated consulting services. In the interview, Rune discusses the history of Crayon, outlining the challenges the company faced as it grew first into a regional Nordic leader and then into a global player. The conversation also touches on major trends affecting IT companies today, from changes in vendor incentive programs to the broad industry shift to the cloud and its implications. Rune also shares his thoughts on how Brexit and other economic considerations affect Crayon’s growth strategy. He closes with a word of advice passed down from his father – something for all of us to keep in mind.

previous post Back to Articles next post

09 May 2023

DynamicsCon LIVE Conference Information

martinwolf will be attending the DynamicsCon LIVE conference in Scottsdale May 22-25. Book a confidential one-on-one meeting with Michael Rosholt to learn about market trends, current valuations, and how to prepare for a sale.    DynamicsCon attendees are also eligible for a complementary M&A Readiness Scorecard from martinwolf.   Contact Michael Rosholt at mrosholt@martinwolf.com to...

22 Feb 2023

How Microsoft Channel Partners Can Command High Valuations

In today’s rapidly changing ecosystem, simple organic growth doesn’t give Microsoft Channel Partners long-term competitive advantage.   During the last five years, Microsoft Channel Partners have commanded high valuations due to strong and sustainable business models, as well as a track record of profitability. Most were small mid-market businesses that had to decide to be...

31 Jan 2023

Rising Interest Rates Chill Private Equity Pace

After a year of strength on the private equity front, 2022 is now in the rearview mirror and industry professionals anticipate a downgrade in performance for the coming year.   Despite the fluctuations of the past few years, private equity has withstood the challenges relatively well. However, in certain areas such as exit activity and...