martinwolf Advised RSM in Acquisition of Andculture
Scottsdale, Arizona (June 1, 2022) – RSM US LLP (RSM) – the nation’s leading provider of audit, tax and consulting services focused on the middle market – today announced the acquisition of Andculture, a Harrisburg, Pennsylvania-based firm that provides client-facing marketing strategy, design and technology services.
RSM was advised by martinwolf, a leading M&A advisory firm serving the middle-market IT industry. This marks the firm’s 26th transaction in the past 17 months.
Founded in 1999, Andculture offers a full range of marketing solutions, from strategic marketing campaigns to website and platform design, user experience design, demand generation and more. Andculture’s solutions are grounded in a human-centered design approach to solving marketing and business challenges with customer-centric candid conversations, strategic thinking and collaboration.
Establishing the new practice within RSM’s consulting line of business are Andculture Founder and CEO David Hickethier, President Joshua Benton, Chief Experience Architect Evan Keller, and the Andculture team of nearly 60 strategists, designers, engineers, client advisors and support staff. The transaction adds a new RSM location in downtown Harrisburg.
Hickethier, Benton and Keller, who will join RSM as consulting principals, and the Andculture team will transition to RSM upon closing.
“Andculture brings a highly creative, skilled and dynamic team to RSM. Their integrated human-centered design approach to marketing aligns with RSM’s purpose to deliver the power of being understood. Our clients are increasingly looking to RSM for go-to-market strategy and support as a companion to the operational services we provide to power the engines of their business. We are thrilled to introduce the Andculture team and our new human-centered design practice to the middle market. We are also eager to consider opportunities for applying human-centered design more broadly within the services we provide today and in new services we may add in the future.”
- Pat Vance, Consulting Leader for RSM US LLP
“We are excited to establish and lead a human-centered design practice at RSM. We look forward to bringing RSM’s clients marketing strategy, design and technology capabilities to craft end-to-end experiences that help them achieve and exceed their business goals. Similarly, we are pleased to make RSM’s world-class audit, tax and consulting services available to our clients, and happy for the opportunity to help our people grow in their careers with access to new training, development and advancement opportunities at RSM.”
- David Hickethier, Andculture Founder and CEO