"Innovation is moving at a scarily fast pace."
-Bill Gates
July 11,2017
Microsoft’s Unique Position in the Cloud
“If Microsoft can play its cards right, it can leverage its two distinct advantages: applications and partnerships.”
That was martinwolf President Marty Wolf in his latest article on LinkedIn: “Number Two in Market Share, but Hardly Second Place.” Even as Amazon Web Services continues to lead in the public cloud market, Marty argues that Microsoft is uniquely positioned to succeed as a first-tier cloud provider on its own.
Looking at Microsoft’s uncontested leadership in the enterprise productivity market and strong extended partner network, Marty examines how the company has strategically secured its core base of customers, even while historically being late to innovate. Marty looks to the past to see how Microsoft outpaced its competitors, and argues that if it can make use of its distinct advantages, it can continue to build its legacy — and even change the game.
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